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5 countries that Pay Highest Salary for Digital Marketing in 2023

As the need for digital marketing professionals continues to grow, so does the competition, and companies are willing to pay top dollar for experienced professionals. In this blog post, we’ll look at 5 countries that Pay Highest Salary for Digital Marketing in 2023. Whether you are an experienced digital marketer or just starting, learning which countries have the best salaries can help you decide where to work and build your career.

1. Canada

KPMG did a study that found it hard for Canadian businesses to find people with digital skills. As technology and robotics move faster because of Covid, this is getting harder and harder to do.

Read Also: How to immigrate to Canada as a digital marketer in 2023

Armughan Ahmad, President and Managing Partner of Digital at KPMG, Canada, said, “The pandemic pushed many businesses to speed up their digital strategies, but competition for digitally skilled talent has made it harder to put these strategies into place.”

2. India

Amazon Web Services did a study in India and found that the number of workers who need digital skills will have to go up nine times by 2025 to keep up with technology and demand.

Only 12% of India’s workers are digitally skilled right now, so if you want to work in marketing, you need to improve your skills.

3. USA

The US is a leader in digital innovation and change because it is one of the most digitally competitive countries in the world. To keep that title, American companies need to hire managers with both general and specialized digital skills who can keep up with changes in technology.

Read Also: How to qualify for life coach certification scholarship in USA

4. United Arab Emirates

In the Middle East, 30% of decision-makers found it hard to fill technology jobs, especially in the areas of data analytics, cloud, AI, mobile technologies, machine learning, and advanced security.

As companies understand they need a balance between people and technology, soft skills like being able to solve problems and think critically will also be in demand.

Due to the pandemic, the UAE’s population could drop by up to 15%. People with digital skills will be in high demand.

5. Australia

According to a new study from RMIT University, 87 percent of jobs in Australia now need digital skills, and 156,000 new technology workers are needed to keep up with the digital transformation.

One-third of Australian workers felt like their jobs had changed after the pandemic, and one-quarter said they didn’t have the skills they needed to do their daily jobs.

6. Ireland

Many tech leaders in Ireland think that schools don’t teach students enough about technology, which means that many grads don’t know much about technology.

While half of the Irish people don’t have even the most basic digital skills because they haven’t been trained or updated. This lack of ability is making it harder for Irish businesses to go digital and come up with new ideas.

7. Philippines

With new technology and a plan to make the Philippines more digital, which is expected to add $8 billion to the economy, more people are looking for digital skills.

A LinkedIn study found that data scientists, application development analysts, back-end developers, full-stack engineers, and sales development reps are the top 5 skills that Philippine companies want. Companies also want to hire people who are flexible, tough, and have their ideas.

8. UK

After the pandemic, experts in the UK say that digital skills are important for the economy to get back on its feet. Similar to Ireland, half of UK employers think that high school grads and college graduates don’t have the advanced digital skills they need to compete in the job market. 76 percent of UK employers think that this lack of digital talent will hurt their bottom line.

5 countries that Pay the Highest Salary for Digital Marketing in 2023.

1. Canada

When people want or need to move, Canada is the place they want to go to the most. The fact that there are jobs there makes it even more appealing.

Canadian businesses are not afraid to pay well. Depending on the job, schooling, and experience, the pay scale ranges from CAD 50,000 to 70,000 per year, according to different surveys.

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The country has many different kinds of jobs, such as full-time, part-time, internships, and so on. Some of the most well-known places are Toronto, Montreal, Calgary, and Vancouver.

2. The U.S.A

When you talk about the modern world, you can’t leave out the United States. Most people use the internet in the country, which means the digital market is booming there.

Depending on the part, job type, education, and experience, the pay scale for digital marketing in the US could range from $30,000 to $2,000,000.

The best places in the US for digital marketing jobs are New York, Boston, Los Angeles, San Francisco, etc.

Read Also: 10 digital marketing job opportunities in USA

3. Australia

Even though the country has been stuck with its old ways for too long, it is now not only growing digital marketing as a business but also hiring a lot of digital marketers.

The people there don’t know how to sell online. So, it’s a good idea for people from other countries who want to work abroad to take a chance. Since there are fewer people out of work, wages go up less each year.

Still, because there are so many jobs in digital marketing, the average pay is AUD 75,000. Some of the best places to find work in Australia are Sydney, Melbourne, Brisbane, and Rhode.

4. Ireland

Ireland is offering more money and more jobs for people who know how to do internet marketing. This is because the businesses there need skills in internet marketing, which are not taught in schools.

So, if someone wants to work in digital marketing abroad, Ireland could be a good choice because the pay is good. Also, unlike many other countries, they let you set your hours. The average pay is €41,750 per year.

5. UAE

Businesses in the Middle East have a hard time finding people with skills in analytics, technology, soft skills (which are part of a digital marketing school), and other areas. This is why they need digital marketing experts badly.

The need has grown even more since the plague. The average pay is 184,000 AED per year.

What is the top-paying job in digital marketing in 2023?

Chief Marketing Officer (CMO) or Director of Marketing will be the highest-paying job in digital marketing in 2023. The people in these top-level jobs are in charge of a company’s overall marketing plan, which includes digital marketing.

CMOs and Directors of Marketing usually have a lot of knowledge and skills in a wide range of areas, such as branding, digital marketing, customer acquisition, and analytics.

Recent salary surveys show that the median wage for a chief marketing officer (CMO) in the United States is about $175,000 per year, but some jobs pay well over $200,000 per year.

But it’s important to remember that salaries can vary based on things like the size of the company, the business it’s in, and where it is. Digital Marketing Director, SEO Director, and PPC Manager are also very well-paid jobs in digital marketing.


Demand for people who are good at digital marketing is growing quickly, and companies are willing to pay top wages to get the best people. As we’ve seen, there are several places, like the US, Australia, and Canada, where people who work in digital marketing get paid more.

The economies of these countries are strong, and they have a high standard of living and a thriving digital marketing business. But it’s important to remember that salaries can be different depending on things like experience, skills, business, and location.

Before deciding where to work, it’s important to study and weigh different factors. In the end, people who work in digital marketing have a bright future, and there are many ways to build a rewarding job.

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