Can I Use SEO for Affiliate Marketing? Best Practice In 2023

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Yes, you can use SEO for affiliate marketing. SEO stands for Search Engine Optimization and it is the practice of improving your blog visibility and website traffic by using keywords to rank on Google, usually, with the aim to target deep pocket clients and generate leads.

When your blog posts rank on Google, your target audience will click to visit your blog and read the content you provide for them.

By optimizing your affiliate marketing blog for search engines, you can increase the number of visitors to your blog site and ultimately generate high quality leads and increase your affiliate sales.

This can be done through proven techniques such as keyword research using SEMrush tool, meta tag optimization, and creating high-quality content that is relevant to the products you are promoting as an affiliate.

7 benefits of SEO for affiliate marketing

SEO, or search engine optimization, can greatly benefit affiliate marketing by increasing the visibility and ranking of affiliate websites on search engine results pages (SERPs). Let’s look at some benefits of SEO for affiliate marketing below:

Increase blog visibility

When you publish evergreen content it can consistently drive visitors to your blog year over year making it easy for people to know more about your blog and the type of product you recommend to your audience.

Drive targeted traffic

You can use SEO for affiliate marketing to target specific keywords and phrases that are relevant to your affiliate products, which can help you attract more targeted and qualified traffic to your affiliate marketing blog.

Increase credibility

People buy from someone they know, like and trust. By optimizing your contents to appear at the top of search engine results for relevant keywords, you can establish yourself as credible and authoritative sources of information within your niche.

Long-term benefits

Unlike Facebook advertising, which can be halted as soon as you stop investing your money in Ads consistently, SEO for affiliate marketing can provide long-term benefits in terms of high quality traffic generation. Prospects that find your website on Google are more likely to purchase your affiliate products.


This is one of the reasons why I’m so much in love with SEO for affiliate marketing. Why? Because SEO is a relatively cost-effective way to drive traffic to your website compared to other forms of advertising. I can simply use SEMrush to do my keywords research, compose my blog post and start ranking for the keywords within 7 days.

In my affiliate niche blogging blueprint, I explained why blogging is the best affiliate marketing strategy to cut costs and increase return on investment for your affiliate business.

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Better user experience

SEO for affiliate marketing can improve the user experience of a website by making it faster, easier to navigate, and more mobile-friendly. People use their smartphones to access the internet. Therefore, SEO can help you to speed up your blog or website and also optimize your content for better readability.

Better conversion rate

As an affiliate, you can use AIDA content to entertains, inspires and educates your blog readers about your affiliate products. By targeting the right keywords and audience, you can convert a total stranger into paying customers.

For instance, a travel affiliate marketer who promotes tours and travel packages, by optimizing their affiliate marketing blog for keywords related to “vacation packages” would attract more targeted traffic and ultimately increase the chances of converting visitors into paying customers.

6 best SEO tools for affiliate marketing

SEMrush SEO tool: Since I discovered SEMrush I have stopped using other keywords research tools because it comes with all the tool kits you need to get better results with SEO.

SEMrush is not only used for keywords research, it allows you to monitor your search engine rankings, track your competitors’ strategies, and identify emerging keywords to dominate within your niche.

I highly recommend SEMrush for everyone that wants to leverage SEO for affiliate marketing in 2023. Create your account and start a free trial today!

Ahrefs SEO tool: For effective SEO, you can use Ahrefs to analyze your backlinks, identify link-building opportunities, and research your competitors’ link profiles.

According to Banklinko, Ahrefs basically gives more insight on search volume, CPC and competition.

But, SEMrush provides a ton of data like the search volume trend and number of results. If you prefer to focus on key metrics like Banklinko, then SEMrush is the best option for you. Create your account and start a free trial today!

Moz SEO tool: A powerful tool to monitor your website’s search engine performance, track your competitors’ rankings, and identify technical SEO issues. Moz was built to make inbound marketing and content marketing easier for companies and individuals who want to optimize their website or blog to increase Google ranking. Create your account and start a free trial today!

Keyword Tool: Keyword Tool is a free software that uses Google Autocomplete and other search engines to generate relevant keywords for any topic.

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The software was developed by Artem Galimov and Leow Kah Thong and was launched in 2014. It provides keywords in 83 languages from the autocomplete of 194 Google domains. Create your account and start a free trial today!

Long Tail Pro: LTP is a premium SEO tool that identifies long-tail keywords with low competition and high search volume. The five tools inside LongTailPro will make sure every step of your SEO is taken care of.

While looking into buying LongTailPro, I would suggest you should get the monthly pro plan that allows 12,500 keyword searches/month.

You can even test-run their free trial before getting the premium version of the software. Create your account and start a free trial today!

Google Search Console: This is one of the most crucial tools in the history of search engines. Google Search Console is used to monitor website’s performance on Google and identify technical SEO issues.

The first step to take after launching your affiliate marketing blog is to connect your blog site with Google Search Console.

How to link your blog with Google Search Console for effective SEO

Firstly, go to the website:

Click on the “Start now” button to create a new account or sign in if you already have one. Once you are signed in, click on the “Add a property” button.

Enter the URL of your blog and select “URL prefix” from the options provided. Then, click on the “Continue” button.

Verify your ownership of the blog by choosing one of the recommended methods (HTML file upload, HTML tag, Google Analytics, or Google Tag Manager).

Once you have completed the verification process, you will be taken to the Search Console dashboard for your blog.

From the dashboard, you can quickly access various tools and features such as the Search Appearance, Search Traffic, and Google Index sections to monitor your blog’s performance.

You can also use Google Search Console to troubleshoot any technical issues on your affiliate marketing blog.

Note: If you are using wordpress then you can also use a plugin named “Google Search Console” which can help you to link your blog with Google Search Console easily.

Do affiliate links pass SEO value?

Affiliate links can pass SEO value, but it usually depends on how you implement it on your blog site. If the affiliate links are labeled as “nofollow” in the HTML code, then they will not pass any SEO value.

However, if you don’t label your affiliate links as “nofollow“, they will pass SEO value. It is important to note that Google has guidelines for the use of affiliate links, and they recommend using the “nofollow” attribute to avoid any potential penalties for manipulating On-Page SEO practices.

Rapping up on SEO for affiliate marketing

SEO for affiliate marketing can be effectively combined to drive traffic and generate revenue for your blog site.

But, it is important to be mindful of Google’s guidelines for the use of affiliate links, and to use the “nofollow” attribute to avoid any potential penalties that may result in losing website traffic.

Additionally, it is crucial to ensure that the content on the website is high-quality, relevant, and provides value to your target audience.

Read Also: 10 best AI tools for your online marketing in 2023

This will not only improve search engine rankings, but also help to establish trust and credibility with your audience, which can lead to conversions and revenue from your affiliate marketing.

BIlal Abdullahi

Hello friend! I am Bilal Abdullahi, the CEO and founder of Campus Entrepreneurs Hub. An inbound online platform where I share my little knowledge and experience in entrepreneurship, business and marketing. Do you want to learn how I make money as a full-time blogger in Nigeria? Chat me on WhatsApp: +2348069830560

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