Facebook affiliate marketing guide for beginners

How to do affiliate marketing on Facebook

Facebook has been the gold standard of social media for years, and it currently boasts more than 2.9 billion users worldwide. That means there’s a lot of potential to create a name for yourself by learning how to do affiliate marketing on this platform. 

A big plus is that by participating in Facebook affiliate marketing, you won’t need to create a website or start a Google Ads account. You can start with a personal account, which you may already have.

In this blog post you will learn how to make money doing affiliate marketing on Facebook without website and paid advertising.

PAY ATTENTION: Here’s how to earn in dollars selling other people’s products online as an affiliate

And because Facebook is so popular, there’s a good bet that you can make money as a Facebook affiliate marketer.

In fact, Facebook, Instagram, and YouTube are consistently the highest ranked sites for affiliates and influencers in terms of profitability.

Facebook affiliate marketing


So what is your path to specialize with Facebook Affiliate Marketing?

You actually have a number of options, starting with your very own personal profile.

Consider starting with your personal profile

If you don’t want to get complicated as you learn how to do affiliate marketing, you can start by just sharing posts on your personal page. All you need to do is find a product through your Affiliate Program, generate your affiliate link, and share it.

It’s that easy.

Facebook profile


Keep in mind that just because it’s easy doesn’t mean it’s effective. If your personal page is mostly followed by people who already look to you for recommendations, then you may see success. 

Chances are, your personal page is just that – personal. Your family and friends may not like being sold to, and there’s no good way to accurately track your performance. 

If you decide to go this way, the best tactic is not to sell at all. Instead, share updates that somehow naturally incorporates the product. 

While you may have to be careful with the wording, it’s possible this can help you get the knack of how to do affiliate marketing without much risk or time investment. 

Try creating a Facebook Group for affiliate marketing

The next best step to take with Facebook affiliate marketing is to create a dedicated group. This method is similar to marketplace websites that post information about products or services with affiliate links, but it’s on Facebook.

Since Groups are opt-in, your audience will be more inclined to see what you’re posting and clicking on the links. When a sale is made, you get a commission. 

Much like creating a website, you’ll want to start with your niche. You can’t just create a group that sells everything, so find a niche that allows you to recommend products with well-crafted posts. 

If the niche is right, you can resonate with your Group and sell more.

Starting a Group is easy, too. All you have to do is click on the top right drop-down menu of your personal account and click Create Group.

Facebook post

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From there, you’ll be prompted to insert some basic information about your Group:

Facebook page optimization

You’ll need to add some people to your Group to get started, and you’ll also need to decide how you want your Group to be set up.

For example, closed Groups are findable, but you’ll have to moderate all of the requests to join. You’ll need to choose according to how much oversight you want to have.

And of course, you’ll need to take some time to make your Group’s page look nice. 

Create or find an image that you can add to the header, and then start posting relevant and conversation generating content immediately.

The beauty of Facebook Groups is that they have unlimited growth potential. It may start with a few of your friends who are interested in your niche but can grow as more and more users discover the Group. 

A key point to remember is that you want to be engaging and build trust above all else.

You may want to always provide affiliate links, but that can be seen as spammy. Curating helpful content is an integral part of this strategy that can pay off in the long run.

The Facebook Page option for affiliate marketing

If you want to take the most official route with Facebook affiliate marketing, the best approach to take is to create a dedicated Facebook page that acts as your ‘brand’. 

This can also be paired with a website or blog to expand your horizons as you master how to do affiliate marketing.

Much like a Group, your goal should be to populate your Page with a mixture of helpful content and affiliate links that simultaneously engage and sell. You can truly be as unique as you want to be. 

The process for starting a Page is very similar to creating a Group. Start in the same drop-down menu, but select the Create a Page option. 

Next, you’ll need to decide if you want to build your Page as a business or a community. Each option has its unique perks.

Page optimization

For example, Business Pages will allow you a better platform to display products that you’re selling. It’s a more direct indication of your objectives too, which can go a long way in building trust. 

You can also have customers leave reviews, which may, in turn, bring in more business. 

But the downside of a Business Page is that it can be challenging to build a brand that’s merely pushing customers to other brands. It can be confusing and may turn people off from what you have to say. 

Read also: What is Stakecut affiliate marketing?


On the other hand, a Community Page can fix that problem by taking a more direct approach to your affiliate status. You can act as an influencer instead of a business.

Whichever option you choose depends on how you want to approach selling to your audience. 

And of course, don’t forget to add a good profile picture, cover photo, and helpful information about what users can expect from your Page.


Pages are better used to keep your audience updated about what you’re doing or keep them in the know about the latest trends. As long as you post engaging content and remember to push your affiliate links, then you can keep them engaged and have the opportunity to sell.

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BIlal Abdullahi

Hello friend! I am Bilal Abdullahi, the CEO and founder of Campus Entrepreneurs Hub. An inbound online platform where I share my little knowledge and experience in entrepreneurship, business and marketing. Do you want to learn how I make money as a full-time blogger in Nigeria? Chat me on WhatsApp: +2348069830560

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