Messaging apps are increasing day-by-day to the extent that some social media marketers might even get confused on which chat to start the day with or start replying to customers.

Its obvious why you don’t get a reply back from a customer until after about an hour or two due to the rising number of messaging apps which pile up notifications.

Business meetings and interviews are done through these apps. Business and marketing tweets and trendings jump all around from Twitter, Snapchat, iMessage, Instagram, Skype and more.

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We all know that facebook has the largest number of users when it comes to messaging and business conversations, followed by whatsapp and other dozens of popular chatting apps. But what concerns people about those apps is the privacy and security.

Starting from your roommates to the national security apparatus or hackers and fraudsters. Or the guy sitting behind you in the lecture theatre. There are people out there who want to peek at your messages—and some apps make this kind of snooping easier than others.

Signal is far away the best secure messenger available today. It is a messaging app just like WhatsApp or Facebook Messenger but built to protect your privacy and secure your messages and multimedia with an end to end encryption.

The developers are committed to keeping it simple and fast by not mucking up the experience with ads, web-tracking, stickers, or animated pop up emoji.

Signal Security and Privacy could be the next priority

Of course you must have come across this phrase, “end to end encryption” if you’ve used whatsapp before. WhatsApp does enable chat and media backups and these are currently stored in Apple or Google’s cloud with no end-to-end encryption.

That means users lose the protection that has become WhatsApp’s primary calling card when they back up. Even though the content of your WhatsApp messages are encrypted, Facebook can still extract metadata from your habits.

Like penetrating your privacy to know who you’re talking to and how frequently. With regards to the fact that it’s owned by Facebook.

And anything you send or receive on signal messaging app is encrypted which makes it very difficult for anyone who manages to lay his hands onto the data to understand what’s being said unless they are the real recipient.

Also, Signal doesn’t store any user data, which protects your chats and gives a reason to warrant government security and other agencies can’t request it, and it can’t leak out.

Privacy and Security Might be the Reason Why we Lose Potential Customers

Most celebrities, military and politicians are not comfortable with using the social media some time because of the threat that lies behind it.

Ranging from hacker to impersonation to terrorism and fraudsters who can hack into their social media account and use it for their own filthy mission.

Leaving the owner in distress and danger of what might be the outcome of the situation they were put into from their social media account. This make it difficult for digital marketers and companies to create engagement with these potential customers.

But just about every security expert and researcher that’s taken a look at Signal has given it a go-ahead recommendation from a security and data privacy standpoint, and its underlying technologies are now used in a lot of other apps too.

Signal works a lot like other basic messaging apps, so it’s easy to get started. It’s especially convenient if you have customers overseas because, like iMessage and WhatsApp, Signal lets you sidestep expensive international SMS fees.

It also supports voice and video calls. Signal is available on iOS, Android, and desktop. But a lot of messaging apps have all these features.

 thing that actually makes Signal superior is, it’s easy to ensure that the contents of every chat remain private and unable to be read by anyone else.

As long as both parties are using the app to message each other, every single message sent with Signal is encrypted. You can set messages to fully appears on a contact-by-contact basis.

driven by the push to security and its take-up during the recent protests in the U.S. and Hong Kong. Where it was seen as the best secure messenger for anyone concerned about interception, metadata or tracking in the sense that even whatsApp’s encryption is built on Signal’s open source protocol.

Signal and WhatsApp Business App

Compared to WhatsApp, Signal only has two drawbacks . The fact is that there are still not enough users—tens of millions versus a couple of billion. The second is that there are no backups, as such if you lose your device, you lose your messages.

Signal is updating the desktop application to enable desktop calling. The platform is also introducing message requests, which will give users control of who can message them on the platform from outside their device’s contacts.

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Therefore, signal is the messaging app we recommend digital marketers to use for a strong encryption, security and privacy protection. Don’t forget to share and drop your opinion in a comment section below. Thank you!