Top 10 Skills Required for Digital Marketing Job in Canada
In the year 2023, skills are as important as, if not more important than, a degree if you want a high-paying job. Digital marketing job in Canada are growing faster than planned compared to other skills. Website advertising has given way to data analytics as the next step in digital marketing.
And what’s most interesting is that it’s still changing. Every day, there are new trends in AI, technology, and content creation. If you have skills in digital marketing, you will be able to get a high-paying job in Canada in 2023. In this blog post, I’ve put together a list of the Top 10 Skills Required for a Digital Marketing Job in Canada.
Top 10 Skills Required for Digital Marketing Jobs in Canada.
Analytics is one of the most technical skills in digital marketing and one of the most important parts of a digital marketing team. Today, we have access to a lot of data, but it’s useless if it’s not analyzed and used to help your brand grow their revenue.
Analytics tells us if the campaign was a success or a loss, what changes to make to the plan, and how to get your business in front of more people.
Read Also: Is it worth studying digital marketing in Canada?
Analytics helps you streamline your sales funnel and find any problems your customers are having. This lets you optimize your sales funnel and help your customers come up with answers.
It is a very rare and in-demand skill to be able to use different tools to analyze data, spot trends, and turn them into actionable steps. A modern business cannot live without this skill, so it is one of the Top 10 Skills Required for a Digital Marketing Job in Canada.
SEO, or search engine optimization, is said to be a digital marketing skill that will never go out of style. When your website is at the top of search results, it gets more visitors and looks more trustworthy.
Search Engine Optimisation is a technical and analytical area that needs people who understand algorithms, how a search engine works, and how a piece of content might link to a search result.
SEO is a business worth $80 billion by itself. 75% of people don’t even stop to look at the results on the second page.
Search engine optimization is a useful skill because the trends in the SEO market change quickly. This is because algorithm updates are always changing the ways that websites are optimized, so they need to be re-optimized.
3. Pay-per-click (PPC) ads and Google Ads
Getting your website to show up on the first page of the organic search results can give you benefits that will grow over time. Pay-per-click advertising, on the other hand, is a way to get relevant exposure quickly.
Your business or company is sure to show up at the top. But you have to pay each time someone clicks on your ad. Even if you pay more, it doesn’t mean that your ad will show up more. The relevance of your ad and its quality score are what decide if it should be shown in the top results.
Read Also: 10 best universities that offer digital marketing courses in Canada
What makes PPC a skill is how you use your quality score and how relevant your ads are. Also, you need to know more about how to give your target group an experience that everyone likes.
PPC advertising can be used on more than just search engines. It can be used on social media, mobile apps, websites, listings, and more, which makes it a very important skill to learn for digital marketing for Canada Job.
4. Content marketing
Customers today don’t do anything unless the material a business puts out impresses them. material marketers make sure that the material a business puts out is the best it can be and drive people to its different web pages.
Unlike social media ads, this is a free way to get the word out. A company’s content on social media needs to stay up-to-date and interesting because the audience is becoming savvier and wants to see quality content on social media or well-written blogs that support the business’s content.
This is a job that requires a lot of creativity and is at the heart of all content marketing plans and strategies. Content marketing specialists should be good with people because they work with many people on a team to put a plan into action.
5. Marketing automation.
On the heavy end of the digital marketing range is the technical and software side of marketing automation. A marketing automation expert uses software to automate marketing tasks and makes sure it works well.
It finds possible buyers and leads and makes the process of turning them into sales happen automatically. Email marketing, SMS marketing, website alerts, push notifications, and pop-ups are all ways to do this.
Marketing automation boosts the whole sales process because it brings in a lot of users and makes people aware of your brand. The customer won’t buy the first time they visit your website. Marketing automation keeps you in the customer’s mind, which leads to sales in the long run.
6. Social Media
Social media is everywhere, which means that marketers need to learn how to use it by any means possible. Social media marketing is the process of pushing a product or service on social media sites like Facebook, Instagram, Pinterest, Twitter, and others.
If you know how to use social media ads, analytics, and content marketing, you can help organizations find the right platforms and run campaigns that bring in more money.
Because social media is becoming more important in business marketing tactics, more and more people want to work in social media marketing in Canada. Social media marketers are in charge of making and running ads on social media, interacting directly with customers, and spreading the word about a brand.
Email marketing is something we’ve all been doing for a long time, and it’s still one of the best ways to get your message out there.
Statistics show that email marketing has a return on investment (ROI) of $42 for every $1 spent. This is more than any other form of marketing, digital or not, can offer.
Email marketing is one of the most valuable digital marketing skills because it can be used in many different ways. It is used to keep inactive customers interested, turn leads into customers, build customer trust, and more! You can send exclusive deals, news about future events, articles, and other useful content to people who sign up.
8. Video marketing.
Video production and marketing have quickly become the center of every marketing plan. Video content is pushed by every company because it grabs users’ attention quickly.
In today’s world, where people are quickly moving to tablets, young people watch more videos than ever before. It’s no longer just a way to have fun; it’s also a strong way to promote and find new customers, especially on social media platforms.
The way people see video material has changed since apps like TikTok and Instagram reels were made available. HubSpot did a study that found that 50% of consumers would rather see video material from their brands than any other kind. So, making and selling videos has become one of the most important digital marketing skills of the last 10 years.
9. Website Development
As a web developer, you got it, you need to be up to date on the different coding languages and have a creative touch to make a business website that is both useful and attractive. In today’s highly digital world, it is one of the most in-demand digital marketing skills.
As a web developer, it would be your job to build and keep up a website. Even though digital business is booming around the world, 50–60% of small companies do not have a website.
Read Also: How to immigrate to Canada as a digital marketer in 2023
One in three people today look up information about a company online before buying something from them. So, if you like coding and you know how to do it well, the market is looking for people just like you.
10. Paid Media Expert.
A paid media specialist’s job is to bring people to your website by advertising on sites like Facebook, Instagram, Google, etc. As a paid media expert, you need to be both creative and able to think things through.
They need to be quick at figuring out which sites will help them reach their audience the most, and they need to be creative with how they buy media to get the most out of what they put in.
A social media marketing strategist’s job is to plan, put into action, come up with ideas for brands, manage, and keep an eye on the company’s social media strategy to improve brand awareness, which will lead to more sales for the company.