There’s a good chance that as you’re reading this, people around the world are viewing hundreds of hours of video. In fact, more than a billion hours are watched each day on YouTube, which is a staggering figure.
And when you add on the fact that YouTube is the second largest search engine on the Internet, you start to see a fairly compelling case for how affiliate marketers can use it.
So in this blog post, we’ll look at some ways you can learn how to do affiliate marketing with YouTube.
When you think about YouTube, it’s likely that you think about creating a channel that gets tons of views. But that’s not the only way to make money from YouTube.
YouTube affiliate marketing isn’t a new idea, here are three simple but effective ways that you can create affiliate marketing content for your YouTube channel.
All you need is a channel, content, and an affiliate marketing link like we discussed in my previous posts.
When considering how to do affiliate marketing on YouTube, the most common method is to simply include links to recommended products in the description of your video.
Another method you can use is to put the link in the video itself via annotations or overlays.
And last but not least, you should always insert a vocal call to action in your video if at all possible.
If you don’t tell your viewer that it’s in the description or what the URL is, they may never find it.
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Alternatively, you can also use the email collection ideas from the affiliate marketing blog section as a lead capture tool as well.
The idea is practically the same only you’re using a video instead of a blog post.
And speaking of blog posts, the process for creating a YouTube video is fairly similar to that as well.
You want to find a topic that’s interesting, helpful, and is capable of driving a lot of views.
In fact, you can use the same method discussed in the skyscraper technique, to try to edge out your competition on YouTube.
In particular, there are three reliable types of content that you can use as you approach how to do affiliate marketing on YouTube.
Let’s take a look at what they are and how to create them.
Affiliate Product Review Videos
A product review is relatively straightforward, but there are a few ways you can go about it.
Either you can review a single product in your niche, or you can compare and contrast multiple products.
In fact, some channels are completely built on product reviews and affiliate selling, like the popular Freakin’ Reviews channel.
Research has shown that more than half of customers are more likely to buy a product featured in a YouTube video, so you know this method is tried and true.
And since you’re selling a product, this is a great way to feature it without being too sales-y.
You can honestly point out the benefits and flaws of your product, give a straightforward opinion, and then tell your viewers to click your affiliate link if they want to buy it.
Here’s an example from the Freakin’ Reviews channel that features reviews of 10 different products.
Each product is given a fair review, and a link is provided just below the video if users are interested in buying one for themselves.
When done correctly, you can earn some good commission without alienating anyone as you master how to do affiliate marketing.
YouTube How-to Videos for affiliate marketing
Another good option for those considering how to do affiliate marketing on YouTube is to create a how-to video.
Just like review videos, there are plenty of how-to channels built specifically as YouTube affiliate marketing efforts.
A good example is the DSLRguide channel.
The entire purpose is to help photography and videography newcomers and veterans learn more about their equipment.
There are dozens of guides for every aspect of a DSLR camera.
At some point in time, someone in your audience is going to need to know how to complete a task that requires your product.
In those cases, the perfect how-to video can be wildly effective. The goal is to keep your videos as informative as possible.
By showing your user how to use the product, you guide them through the buying process. It’s the perfect blend of informative content creation and sales.
Here’s a good example from the DSLRguide channel that teaches viewers more about creating their own high-quality videos.
And of course, this style of video again makes it easy to put a link in your video or description that prompts a sale. That makes it a perfect addition to your YouTube affiliate marketing toolkit.
YouTube Affiliate Marketing Unboxing Videos
While it may feel strange at first, there’s something alluring about watching someone open a box with the hopes that the product inside will be a good one.
That makes unboxing videos a perfect tool as you learn how to do affiliate marketing.
It’s once again a great way to subtly draw interest in a product that you’re selling as an affiliate.
You can unbox the product, give a short review, and then push people toward your affiliate link.
No matter what type of video you create, you’ll want to make sure that your approach to YouTube affiliate marketing is balanced.
Serious content creators usually pick a niche and try to provide as much value as possible. Unfortunately, not all content creators are serious.
For instance, you probably don’t want your channel to look like this:
All of these videos are affiliate videos, but they’re too obvious. In fact, they’re basically spam and will likely get flagged by YouTube.
But more importantly, this doesn’t do you much good for creating a brand for yourself. All marketing is built on trust, and YouTube affiliate marketing is no different.
Focus on creating good content, then find ways to include your affiliate links.
You’ll see much more success, and your audience will be much more profitable in the long run.
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